Previewing your Subject and From Lines

So why is previewing the Subject and From Lines so important?

• The From line is what recipients use to determine whether to delete an email.
• The Subject line is what motivates people to actually open the email

All mail clients donot render the from and subject lines in the same way. The table below illustrates the differences in major mail clients.

So you could significantly improve your mail open rates, if you were to preview/test your mail in different email clients before sending it out. This handy tool could be a life saver.