Previewing your Subject and From Lines

So why is previewing the Subject and From Lines so important?

  • The From line is what recipients use to determine whether to delete an email.
  • The Subject line is what motivates people to actually open the email
All mail clients donot render the from and subject lines in the same way. The table below illustrates the differences in major mail clients.







So you could significantly improve your mail open rates, if you were to preview/test your mail in different email clients before sending it out. This handy tool could be a life saver.

3 comments:

  Avinash Akshay

April 12, 2007 at 6:25 AM

Interesting stuff. Gives us something to think about wrt our product!

  Luke

April 24, 2007 at 9:20 PM

This is great advice and a highly recommended tactic when engaging in email marketing. I would sign up right away for any free email account available and begin testing.
Great article!

  Warren Whitlock

September 20, 2007 at 6:29 PM

Great information.

I learned a bit from an email screw up today.. and posted on my blog

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