Imagine you had a travel portal and you sent out the following email to your mailing list
Dear Mr. Smith,
Find out fast when you can save on flights to your favorite destinations! It's easy and it's free, thanks to our new RSS feed. Just choose the destinations you'd like us to watch, and we'll keep you informed through My Yahoo!, My MSN, Pluck or another RSS news reader of your choice.
You have actually sent out an email encouraging people to pull content even though they had already permitted you to push content to them!!
Does this mean you no longer push content via Email? Nope, that's where your Integrated Push Pull Strategy should help you decide what and when to push and pull. Here's a sample strategy below.
Integrated Push Pull Strategy:
1)Push important messages that need to be acted upon quickly
2)Encourage users to create custom feeds and pull it
3)Push if user no longer pulling your feeds.
4)Ensure same content doesnot get pulled and pushed
So what's your Push Pull strategy going to be?