5 Ways to Leverage Search KeyWords

Search keywords tell you what the user is looking for. It could be extracted from referral urls coming from search engines, collected from the search box present on your site. These keywords could be stored in the system as part of the contacts profile information.

It could be used
1)For Search Engine Optimization of your web pages.
2)Dynamically change the page content based on these keywords
3)In the email subject to increase open rates
4)In customizing content to be sent to the user
5)Segmenting contacts based on keywords

3 comments:

  Anil Umachigi

September 30, 2007 at 11:24 PM

hey Roy!

How have you been? :)
Well Yes Keywords are a great source to understand what visitors are looking for and we can leverage this to bridge the gap between the "need" of the visitor and what you have to "offer".

Great Post
Anil
Web Analytics Pulse

  Marketing Firm

October 19, 2007 at 4:25 AM

I would like to be able to find the associated search engine keywords to a url. So, I would like to enter www.cnn.com and get keywords, like 'news','tv channel', etc.
Is this possible and if so, how?

  Roy Rajan

October 21, 2007 at 7:13 PM

Here's a key word cloud generation tool that would show a visual representation of the keywords and it's density on a given website.

http://www.seochat.com/seo-tools/keyword-cloud/