Optimal Send Time of Your Email

When is the best time to send out your promotional email?

I'm sure you would have done your research and know the latest recommended weekly optimal email send time slots, but so does every other e-marketer and SPAMMER. Infact your email could end up competing with scores of other commerical email's send at the same time slot.

So why not make this process customer driven and give your customer the choice of 'opting their preferred email send time'? You could find their preferred time in the following ways
  1. Ask your customer when they subscribe (Direct)
  2. Conduct an email/web survey to find out (Direct)
  3. Find previous mail open time from email open metrics (InDirect)

So you'd have to add another segment criteria based on 'preferred send time' to ensure your emails reach your customers at their preferred time.

1 comments:

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