Social Networking Potential of your Contact

Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network.

As a marketer, you could create a potentially successful viral marketing campaign by targeting contacts with high SNP score with content that is relevant and appealing to this segment.

Here are 6 attributes on which you could assign points and score the social networking potential of your contact.
1)Is he/she an active member of social networking sites like facebook, myspace, orkut...?
2)Does he/she blog or post on websites?
3)Does he/she contribute to publications?
4)Does he/she hold any leadership positions?
5)Has he/she provided you with quality referrals in the past?
6)Is he/she a member of a group you might be interested in?