Is the choice of email templates/color themes used in your mailers customer driven?
Why not let your customers pick an email template and color theme from a set of available themes when they register/optin to your marketing campaign? It could be something similar to how blogger lets you choose a template and color theme for your blog. Your mailer program could then leverage this to send out visually personalized email.
A customer driven email template/color theme should bump up your open rates too, especially since your visually personalized email has a higher chance of recognition during a preview pane scan of emails.
A customer driven email template/color theme should bump up your open rates too, especially since your visually personalized email has a higher chance of recognition during a preview pane scan of emails.
12 comments:
June 4, 2007 at 4:14 AM
It's an idea, but i am not sure of the practicality. People just want to get their job in as little time as possible.
Sort of like a plastic surgeon wanting to marry a pretty gal, going about creating that pretty face ;-)
I want a nice looking mail in my inbox but its really your job to figure out what nice is. I guess thats where the Usability guys come in with their tricks about which color is most user friendly and all that.
June 6, 2007 at 7:01 AM
One of the templates would anyways be selected by default, the user just would have an added option to pick another template if he chooses to.
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