Reputation Filtering

Ever wondered why your carefuly crafted email devoid
of any 'spammy phrases' still fails to reach it's recipients?

According to a report published by ReturnPath 

"83% of the time Sender Reputation is the root cause for Email non Delivery"

       ISP's use eMail firewall/gateway servers like
BrightMailand IronPort to do reputation filtering
upfront before content filtering. The table below 
indicates the amount of reputation versus content
filtering done by ISP's

The results of the study indicate that reputation is the most
valuable asset
of an eMarketer and needs to be safegaurded at all costs. So please think twice beforeyou buy a list or SPAM someone.

Worried about your reputation?
Find out if you have been black listed at



April 15, 2007 at 7:26 AM

Nice to know... We can use it when customers complain about Junk mail folder delivery ;)

  Roy Rajan

May 15, 2007 at 6:37 AM

Yes its xtermely useful info from an email delivery perspective